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In the business world, two terms come up frequently: Artificial Intelligence (AI) and Business Intelligence (BI). Beware of their distinct roles.

Faced with a constant flow of data from a variety of sources, here are a few ways to simplify your data management.

For this powerful BI solution to benefit your business, it is truly essential to develop effective communication around it.

Did you know that Business Intelligence (BI) can help you increase your sales? Much more than a simple set of data, BI is a powerful resource that allows you to transform your business practices.

In the field of digital marketing, the use of UTM holds great significance. These tools enable the analysis and optimization of advertising campaigns for more effective targeting.

If we had one piece of advice to give you regarding KPIs, the most important in business intelligence is to identify and analyze those specific to your marketing strategy and actions.

An often overlooked but essential part of creating your advertising campaigns is how you name them. Here are a few tips on how to make them more effective.

Analyzing your website is crucial to understand its functioning, especially how your customers interact with it and how you can optimize it to achieve your business objectives.

It's essential to use business intelligence data to adapt your marketing strategy.

In the field of marketing, a multitude of acronyms with diverse and specific meanings are encountered. Here are 3 essential performance indicators : ROI, ROMI, ROAS.

How to choose the best business intelligence tool for your company. A guide to assessing your needs, ensuring seamless integration, and maximizing performance-all while keeping costs under control.

Your website, regardless of the size of your business and your field of activity, is an essential tool not only to attract visitors but also to engage with your potential customers.

Do you know about the Click-Through Rate or CTR? It is a crucial indicator in digital marketing. Its role is to measure the percentage of people who click on a link.

To be as efficient as possible, your dashboards must reflect your needs. Here are a few tips.

Do you have anything to do with marketing or digital? Chances are you've heard about the official replacement of Google Universal Analytics by Google Analytics 4.

Business intelligence is a powerful tool for making informed decisions and boosting your company's growth. Here are a few tips on how to develop effective communication around your business.

Whether you're familiar with online marketing or just getting started, it's essential to understand the distinction between organic search and paid advertising.

Are you among those wondering if Facebook is still a platform not to be neglected in your marketing strategies?

Are you a Shopify store owner or manager? Take the time to analyze the data that emerges to make informed decisions.

You have probably heard about conversion. But do you really know what it means?

Your Google Universal Analytics (GA3) data will be inaccessible in 2024. Here's how to fix that.

Google Analytics Universal soon obsolete, here's how to migrate your website to GA4.

If you’re an online advertiser and you do paid positioning campaigns, there is a good chance that you are doing so on Google. However, have you considered doing campaigns on the Bing search engine?

Social media is an effective way for a business to interact with its customers. And believe it or not, according to a Wordstream report, in 2022 Facebook remains the most used social media.

If you do online advertising campaigns, you have certainly heard of Cost per click or in its abbreviated version CPC. Today our goal is to make you experts in CPC.

Discover the different solutions to equip your company with dashboards.

At the dawn of the year 2023, what should you respect in terms of Business Intelligence best practices?

Have you ever heard of descriptive, predictive and prescriptive analysis? We help you see some clarity.

Do you know all the actions required to allow you to perform well on Google? We want to give you a hand.

Clients call you, but do you know where they found you? The answer is easy to get!

Interested in online advertising, but want to know what works best? We'll give you a head start.

Google Data Studio is free and allows the creation of dashboards, but is it for you?

Are you confused when it comes to analytical tracking? It's normal. Let us help you!

You can view your data on Google Analytics, Facebook and elsewhere. So why centralize them?

Everybody is talking about it. Data analysis is the futur, but is it essential to success?