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Social media is an effective way for a business to interact with its customers. And believe it or not, according to a Wordstream report, in 2022 Facebook remains the most used social media.
6 Most Popular Social Media Platforms 2022 - Unobvious Intel! (wordstream.com)
That is why Facebook is still a platform heavily used by companies. But what should we do to perform well on Facebook?
1. Start by configuring your page as well as possible
First make sure you set up your page properly. Among the important elements to consider we can think of:
- The design of your banner and profile picture. Your brand image that is at stake
- Include a concise and clear description of your services in the “About” section
- Make sure you enter links to your website, your coordinates and ways to reach you.
- Configure your alerts and your “bot” to be on the lookout for requests via Messenger and your comments
- Pin the most relevant publication in the eyes of new visitors because it will have the most organic visibility
2. Be active and interesting
If you want to engage your audience and get them to connect with your brand, you have to be captivating and reach out to them regularly. All hard work will eventually pay off. Also remember to stay regular, adapt to what’s trending in the news and to the different events of the year. A bad buzz is never far away, just as rapid growth is easily achievable.
3. Follow the growth of your page
The growth of your page, and more particularly your number of subscribers, is essential. Using publication and page advertising is not to be ruled out, but getting known and loved through organic communications will bring you a much higher quality audience.
Also think about it, the incentive to share can be of great use when you imagine that a single person who likes your publication displays it to their entire circle of friends.
4. Compare the performance of your organic and sponsored content
Very often, we notice that companies pay advertising to have the content of their publications seen by people who do not know their brand. However, the audience targeted by their advertising is completely different from the people who like their page. So be careful to analyze your data before launching your campaigns. Facebook offers very low advertising costs compared to its competitors, it would be a shame not to take advantage of this to target the best audience. Data is your best friend.
5. Identify your best performing publications
There are several tools for you to see which of your posts are getting more or less engagement. What is engagement? It’s the actions taken by users in response to your posts. For example when they like a post, when they click , when they comment or even share. If you know which posts bring the most engagement, it will be much easier to write new equally effective ones.
Generally a good engagement rate is a better sign of success than just having a lot of followers. Why? Having a large community is a good sign of credibility, but it will be of no use to you if it is not made up of people who are genuinely interested in your content.
If you want to be successful on Facebook, set yourself the goal of continuously improving the quality of your audience and regularly posting content that interests them. It's the best way to increase your credibility and unlock relevant business opportunities.
