Are you a Shopify store owner or manager? Do you take the time to analyze the data that emerges to make informed decisions?
At Smart BI, with our performance dashboard, it is now easy to achieve this without any hassle.
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Shopify Store: The significance of your data
By effectively understanding data analysis, you will be able to comprehend your customers' behaviors, who they are, and thus improve your processes to maximize your profits.
At Smart BI, you can easily access data from Shopify and Google Analytics through our performance dashboard for Shopify stores.
Why is it simple and easy to use? Because it converges both Shopify data and Google Analytics 4 data. The dashboard is divided into two sections: one focuses on Shopify orders, while the other presents visitor data with key GA4 insights.
Data analysis: Two key dashboards
First tab: Unified sales data on Shopify
Analyzing data is essential as it allows you to:
- Understand your customers' purchasing trends.
- Identify the most popular products.
- Identify peak sales periods throughout the year, and more.
This information will help you adjust your marketing strategies and even make future inventory purchases.
With a dashboard that consolidates all the data from your Shopify store at a glance, you will be able to:
- Quickly view all your orders and select specific ones for in-depth analysis.
- Use filters to search by order number, product category, customer region, and filter by order status (processed, paid, canceled).
- Instantly see the number of received orders, unique customers, and even order processing times.
Second tab: Key e-commerce data on Google Analytics 4
The second tab of the dashboard is dedicated to key e-commerce data from Google Analytics. With this dashboard, you can track important KPIs such as:
- Key performance indicators (KPIs), which are essential metrics for monitoring your online store's performance.
- Common KPIs, including conversion rate, average order value, cart abandonment rate, and more.
- You will also find crucial information such as site visitors, the items they search for, and the keywords they use.
In conclusion
To maximize data analysis for your Shopify e-commerce, it is crucial to utilize a simple and unified tool like a dashboard. With a single access point that integrates data analysis into your daily routine, you can make fact-based decisions regarding:
- Future advertising investments.
- New product creation.
- Enhancements to your online store or communications.
