If, in the past, many considered a website to be nothing more than an online presence, much like a business card, things have now changed significantly!
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Your website, regardless of the size of your business and your field of activity, is an essential tool not only to attract visitors but also to engage with your potential customers.
Even if your social media converts, you should not neglect your website.
Here's why!
1. To make a good first impression
Your website is often the first interaction a user will have with your company. An attractive design, smooth navigation, and well-organized content create a positive impression and reinforce the credibility of your business.
Indeed, it's the moment to showcase your branding, your vision, and to demonstrate who you truly are. Thus, visitors will have more confidence in your products and services if you devote quality to your website.
2. Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is also crucial to having a quality website. Search engines attach great importance to a well-constructed site, relevant content, and good optimization practices.
Investing in the quality of a website from an SEO perspective contributes to your positioning to rank well on Bing and Google and thus to your visibility.
3. To offer a truly good user experience
When developing a website, User Experience (UX) is an essential process in its design. A well-designed site takes into account the user's needs.
We think first and foremost about the customer: the information they are seeking, clear actions like purchasing a product or filling out a form.
We put ourselves in their shoes and offer them the best possible experience, whether on a computer or on their mobile phone : a positive and engaging experience!
To convert and increase your profitability
A quality website can have a significant impact on conversion rates. By providing a pleasant user experience and clearly presenting your products or services, you increase your chances of converting them into paying customers.
More conversions mean more sales and therefore better profitability for your business.
In summary
Of course, all these efforts to ensure the quality of your website should also be analyzed.
How? Either through Google Analytics 4 or, if you want to simplify your life, by using SmartBi, which will give you superpowers to measure the effectiveness of your site.
The important thing, in the end, is to be aware that a website is much more than an inactive business card!
